The Dexter Leader
A Heritage Newspaper
Weekly Publication
Dexter resident designs hydration bottle
By Tina M. Ponder, Special Writer
PUBLISHED: May 22, 2008
It seems everyone is going green these days.
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Automotive companies are creating alternative fuels while some retailers have stopped providing paper and plastic shopping bags. Everywhere you look and everywhere you turn, someone or something is going green.
Dexter's Joe Star is one of many seeing green these days. The national sales manager for Power Bottle USA, Star hopes the green movement his company is behind will help the environment, save consumers money and produce a little "green" for the business. It's a win-win-win situation.
Star said the new hydration bottles he designed are easy to use and environmentally friendly. Made exclusively in America, the hydration bottles follow all the standards of water filtration and have a small filter built right into them providing up to 20 gallons of water as well as 150 refills from tap water.
Star came up with the unique filtration system.
"The product helps people to not waste bottles or money," said Star, whose company provides most of their products to hospitals or cancer centers. "Power Bottle USA has the safest products on the market, containing no dangerous chemicals. We came up with the idea around the time when the Today Show and the news were talking about the evils of bottled water and the chemicals in bottled water."
Since the creation of hydration bottles a year ago, Star said the home-shopping television network giant QVC has chosen to feature the product while "fast-tracking it" with speedy production of packaging and materials.
Enthusiastic about his QVC appearance last weekend, Star said, "being accepted by a tough retailer is a big step for a small company."
Star previously worked in the automotive industry before his career move over a year ago to Power Bottle USA. He said this type of work was a "total change" for him, but stressed, "you just have to apply what you know and know what the market is."
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